Anyone who has been skating for decades has a slam count in the thousands; each time hitting the ground with a THUD. It’s the price we pay to keep skating the Thudlife. Those that don’t shy away from the pain don’t quit. Those that have a true passion for skateboarding stick with it. It’s a lifestyle. We appreciate all skateboarders but to fully be living a Thudlife you gotta put in the years so our brand salutes those of you who have decades of time in on the board, the relentless old dogs who keep pushing despite the struggles of career & aging. Keep Thuddin’ mother fuckers.

Thudlife is blue-collar. Don't be a slacker! Put in the work. Give your best effort. Show up to your job on time every day, do your best with a good attitude and then punch out at the end of the day with pride and satisfaction of a solid day's work. Remember to reward yourself for your efforts, you earned it. Don't steal from people. Don't abuse or take advantage of people. Don't bully people. Men, don’t harass the ladies. Be respectful. Be humble. Mind your own business. Replace, fix, or pay for shit you brake. Return what you borrow. Don't be a dick. Don't whine and complain about shit. Don’t be a woke ass bitch. Don't take any shit & stick up for yourself. Believe in yourself. Stick up for others if they are getting fucked with and need help. Punish those that do you & your loved ones harm. Don't be a sheep and follow the masses. Don’t trust the government or main stream media; EVER. Be unique. Be honest. Be rad. Live a good life and have fun.  These are our ideologies and we welcome you to share them with us.